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Oliver Guirdham, Owner and Managing Director The Business Research Company (TBRC) specializes in market research and intelligence. It was founded with one goal in mind-to empower organizations with valuable data and provide unique insights that drive strategic planning and competitive positioning.
"Our services include market reports, customized studies, and continuous research processes. Our transparency, market expertise, and use of gold standard research processes are what make us stand out,” says Oliver Guirdham, Owner and Managing Director of The Business Research Company.
The rise of automation and AI also heralds a shift in market research. Since businesses can easily access public information through AI, proprietary data gains even more value. TBRC combines the best of both worlds by automating initial research stages and then using human expertise to guarantee quality and accuracy.
Company :
Management
Oliver Guirdham, Owner and Managing Director
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Oliver Guirdham, Owner and Managing DirectorThe firm’s services make more sense within today’s rapidly changing business landscape, which drives decision-makers to seek more accurate, reliable, and comprehensive information to maintain a strategic edge.
TBRC helps organizations achieve their business objectives by offering three core services.
Its market reports cover 6,500 different markets across 60 geographies, providing detailed insights into the market size, growth forecasts, competitive landscapes, and industry trends that significantly benefit stakeholders to make well-informed decisions.
This integrated market data is accessible through TBRC’s Global Market Model on one unified platform, which is ideal for organizations with interests across multiple sectors and regions. This tool offers an interlinked database that spans markets contributing to 90 percent of the global GDP.
When off-the-shelf products do not meet specific informational needs, TBRC steps in with its customized research, ranging from competitor intelligence and customer surveys to regulatory insights and sourcing information. These studies are based on hundreds of executive and expert interviews carried out by the TBRC’s Consultants each year. This bespoke service ensures businesses receive precise data for their planning processes. While serving various industries, TBRC has established a strong foothold in the healthcare sector, particularly in medical equipment and biopharma. This specialization enables clients in these sectors with deep and relevant insights. Simultaneously, TBRC’s continuous research capabilities employ its proprietary database to accumulate reliable information from the digital web. Simultaneously, its team interviews senior executives, market experts, and prominent industry players to acquire detailed information. Most importantly, these conclusions can easily be traced back to their source to ensure credibility.
Our services include market reports, customized studies, and continuous research processes. Our transparency, market expertise and use of gold standard research processes are what make us stand out
The rise of automation and AI also heralds a shift in market research. Since businesses can easily access public information through AI, proprietary data gains even more value. TBRC combines the best of both worlds by automating initial research stages and then using human expertise to guarantee quality and accuracy.
To elaborate, TBRC’s AI-integrated web-scrapping technology and advanced last-mile research automate basic search tasks. Simultaneously, it deploys analysts and consultants to validate the delivery of client-ready, concise, and outlier-free results, enabling businesses to make sustainable market growth decisions.
TBRC, adheres to guidelines set by the Market Research Society and the Institute for Competitive Intelligence to serve its diverse clientele. Similarly, since Japanese businesses embrace a mindset that fosters long-term relationships with providers, it has several Japanese partners that seek high-quality services and professionalism.
The firm’s research consultants, spread across 20 countries, provide localized insights to its international clientele. Its 300-strong workforce from are based in the UK and India, and are well-versed in market sizing, forecasting, content creation, primary and web research. At the helm, Guirdham’s portfolio includes over 15 years of market research experience in the UK and 10 years in India. His first-hand global business management expertise refines TBRC’s competencies. Above all, combining global reach with local expertise ensures that the insights provided are thorough and nuanced.
Typically, customers approach TBRC via formal requests for proposals (RFP), partner referrals, and email queries. After the onboarding process, it calculates the data acquisition resources required to develop a strategy, determines the need for secondary or primary research, and quotes a time and cost estimate before moving into an iterative process. Throughout the delivery process, it engages with the client to share the interim findings before presenting the outcome, guaranteeing end-toend customer satisfaction.
In essence, TBRC serves as a virtual expert that ensures an organization's expectations are not only met but exceeded, aiming to unlock corporate efficiency and success-fueling opportunities.
What Buyers Now Expect From Research Firms
Market research is under a lot of pressure. The people who buy this research are having a time. There is too much information out there. It is hard to know what to believe. Some of this information is from datasets some is from the web and some is even made by artificial intelligence. This has made it faster to get a view of the market.. It has also made it harder to figure out what is really important and what is not.
The people who make decisions at companies are looking closely at the research they buy. They want to know where the information came from and if it is any good. They are not just looking at the reports themselves. Also at the people who made them. They want to know if the researchers are using methods and if they are being honest about what they found.
One big problem is that there is much information out there that it is hard to compare different markets. Different researchers may be using methods, which makes it hard to know what is really going on. The buyers of research are looking for companies that can provide information on lots of markets and that can show them how all these markets are connected.
The use of intelligence in research is also a big deal. Some companies are using AI to help them collect and summarize information.. The buyers of research are getting a little worried about this. They want to know how the conclusions were reached. They want to make sure that the researchers are not just relying on machines to do all the work.
The best research companies are using AI to help them. They are not relying on it completely. They are using it to find sources of information and to check their work.. They are still having human analysts look over everything to make sure it is accurate.
Some information is just not publicly available. That is why primary research is so important. This is when researchers go out and talk to people in the industry to get an understanding of what is going on. This kind of research is especially important in industries like healthcare and technology where things are changing fast.
The Business Research Company is one company that is doing things right. They have a database of market information that covers over 10,000 markets. They are also doing a lot of research talking to executives and experts in different industries. This makes them a good choice for companies that need to know what is going on in the market and that need help making decisions.
* They have a database of market information
* They do a lot of research
* They use intelligence to help them but they still have human analysts check everything
* They are a choice for companies that need help making decisions
The people who buy research are looking for companies like this. They want to know that the research they are buying is accurate and reliable. They want to know that the company they are working with is using methods and that they are being honest about what they found. The Business Research Company seems to be doing all of these things which is why they are a good choice, for companies that need market research.
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Company :
The Business Research Company
Management Oliver Guirdham, Owner and Managing Director
Description
The Business Research Company specializes in last-mile market research with wide-ranging offerings like the global market model, customized research services, and continuous research programs. The company ensures accurate, timely contextual insights, leveraging research automation tools to cater to clients across different industry verticals.
